That's What They Think We Are Like
On a sachet of Nescafé Latte Skinny Less Than Half The Fat:
- Empty a sachet into a mug
- Fill the mug with 200ml of hot but not boiling water, stirring all the time. Add sugar or sweetener if required.
Is that how stupid they think we are?
No. They think we're stupider. Because the instructions continue:
- Enjoy your deliciously frothy latte!
Ah. Thank god they told me. I had been wondering what to do with the damnable stuff.
Technorati Tags: infantilization, advertising

I really don't like those sachet thingy-mah-bobs.
Posted by: honeysmack | May 08, 2007 at 02:27 PM
I seem to recall you knowing the late Douglas Adams fairly well, so you may remember Wonko the Sane (sic) building an asylum to keep the world in on grounds that "any civilization that had so far lost its head as to need to include a set of detailed instructions for use in a package of toothpicks was no longer a civilization in which he could live and stay sane."
Posted by: Seamus McCauley | March 15, 2007 at 10:56 AM